When an artist has no boundaries

Shooting editorials is where an artist’s creativity truly comes alive. It’s the space where imagination isn’t confined by commercial expectations, where there’s room to experiment, to take risks, and to explore visual storytelling in its purest form. Unlike commercial work - where the brand’s vision sets the tone and defines the framework - editorials open the door to possibility.

Don’t get me wrong, I love a good boundary; structure can be a beautiful thing. But there’s something undeniably special about being alone in the studio, music turned up loud, lost in the process of making. It’s in that freedom, of trial and error, of testing and tweaking, that real magic happens. You learn, you refine, you surprise yourself. That’s the energy I chase.

Here’s one of those moments: my final shoot of 2024, a fragrance editorial for JFK Magazine.